British Gas, EE and IBM: harnessing customer insight

The live studio event now available to view on demand…

Understanding and influencing customer behaviour is the bedrock of marketing – but the challenge for marketers is how to gain this insight and put it into action most effectively.

Marketing Magazine’s live debate, which took place on 1st March at RSA House, brought together marketing leaders and innovators from British Gas, EE and IBM, to draw on case studies from within energy/utilities and telco/media – markets that both share an amazing opportunity (generating a huge volume of customer data) and also a major challenge (how to use it to best effect).

Have a look at our ‘best bits’ video for a taste of the insight and discussion on the day.

The show is now available to watch on demand, for free. Click here to sign up to watch the full, Question Time-style show. By signing up to watch the on demand show, you will also receive free access to our exclusive content hub, brimming with handy infographics and research reports.

Claire Beale
Speaker
D'Arcy Rossiter
Speaker
Ben Kay
Speaker
Spencer McHugh
Speaker
Darren Bentham
Speaker

Telco and Media

In today’s brave new world of digital services, CSPs must differentiate themselves from their rapidly-expanding pool of large, agile and well-funded competitors. Service providers have a wealth of data about customers that can be married with external data sources driving new insights and maximising customer impact.

Register to discover how predictive analytics can be used to make real-time contextual offers, so that marketing efforts can be focused on the right customers at the right time, via their channel of choice.

Energy and Utilities

In a deregulated and newly competitive environment, winning and retaining customers is critical. Companies must deliver safe, reliable, affordable and sustainable energy – and interact with customers in increasingly sophisticated ways.

Smart grid and smart meter projects generate large volumes of information that can be combined with external data sources to provide insight into customer behaviour. These analytics-driven processes give energy companies the tools to increase responsiveness, reduce operational costs and improve energy demand management. Register now to discover more.

Have You Harnessed The Power Of Customer Insight?

Have You Harnessed The Power Of Customer Insight?

Understanding and influencing customer behaviour is the bedrock of marketing – but the challenge for CMOs and Heads of Marketing is how to gain this insight and put it into action most effectively.

Here at Marketing Magazine, we want to know how you are developing a customer-centric approach.

We appreciate you’re busy at the best of times, so as a thank you we will:

- Send you the top level results of the survey
- Enter you into a prize draw to win a Samsung Tab 2*
- Invite you to the live stream of our Question Time style debate – more information at BigQuestionsLive.com.

*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, view these click here. Entries close 11:59pm 1st March 2016.

 

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