Content Hub

Big Questions Live – Exclusive Content Hub

Welcome to our content hub.

The content on this page is dedicated to examining how the Telco & Media and Energy & Utilities sectors can deliver real ROI in their respective industries through better understanding their customers and providing a differentiated, and personalised customer experience.

The content below is split by industry – ensuring maximum relevance to your challenges and day-to-day operations.

Find content relevant to you!

Stepping Up To The Challenge

Stepping Up To The Challenge

As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. Relevant to both Telco and E&U.

eBook

Telco and Media – Expert Industry Insight

Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos, 2015–16

Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos, 2015–16

Telcos are looking for systems that provide actionable insights on customers’ behaviour and activities, especially in real time, to deliver on key ambitions. This Ovum Decision Matrix will identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.

 

Report
Broadband is Everywhere… Leaving CSPs Nowhere?

Broadband is Everywhere… Leaving CSPs Nowhere?

Not long ago, communications service providers (CSPs) ruled The roost. But what about today? Find out in this nifty infographic!

Infographic
How User Behaviour Data Can Help CSPs Prosper in an OTT Era

How User Behaviour Data Can Help CSPs Prosper in an OTT Era

A Frost & Sullivan White Paper. Stratecast Analysis by Jeff Cotrupe.

Report
Driving Customer Loyalty Through Network Service Quality

Driving Customer Loyalty Through Network Service Quality

Prepared by Caroline Chappell, Principal Analyst, Cloud & NFV, at Heavy Reading.

Report
How Operators are Using Analytics to Transform Marketing

How Operators are Using Analytics to Transform Marketing

Increasingly, mobile network operators are deploying telecoms analytics solutions to profile and segment their customers in a bid to improve customer experience management (CEM) and drive new revenues.

Report

Energy and Utilities – Expert Industry Insight

3 Reasons Why Utilities Need to Improve Their Approach to Analytics – Now

3 Reasons Why Utilities Need to Improve Their Approach to Analytics – Now

Utilities need to improve their approach to analytics, read the blog here

Expert Blog

Customer Experience Management for Energy and Utility Companies: The Path to Happy Customers and Greater Results

Aberdeen research paper.

Report
Powering Up Customer Experience – How Utilities Can Reinvent Their Business Model to Delight Customers

Powering Up Customer Experience – How Utilities Can Reinvent Their Business Model to Delight Customers

By combining data streams from engineering, maintenance, operations and customer relations that have long been kept in separate silos, and overlaying that with analytics, utilities can make better decisions in real-time, develop energy solutions and move from being reactive to proactive, leading to more satisfied customers.

In this Utility Dive Playbook, we take a look at game-changing ways utilities can reinvent their outdated business models to establish a positive, trusted brand that creates more satisfied customers.

Report

Analytics Help Reduce Churn and Gain New Customers

Energy companies are being challenged on multiple fronts. Core expectations require the delivery of safe, reliable, affordable and sustainable energy. Business models are being challenged by alternatives such as renewables and consumers demanding more sophisticated interactions through social and mobile.

Energy companies need to:

  • Disruptively innovate business processes through analytics driven operational excellence to increase agility and responsiveness, reduce operational costs and improve asset reliability
  • Assume the role of energy integrator to optimally balance supply and demand points
  • Deliver a 360-degree customer-of-one experience to increase customer satisfaction and loyalty, reduce costs, and improve management of energy demand

Report

The Future of Energy and Utilities: An IBM Point of View

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