Telcos are looking for systems that provide actionable insights on customers’ behaviour and activities, especially in real time, to deliver on key ambitions. This Ovum Decision Matrix will identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
Prepared by Caroline Chappell, Principal Analyst, Cloud & NFV, at Heavy Reading.
Increasingly, mobile network operators are deploying telecoms analytics solutions to profile and segment their customers in a bid to improve customer experience management (CEM) and drive new revenues.Report
A Frost & Sullivan White Paper. Stratecast Analysis by Jeff Cotrupe.Report