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Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos, 2015–16

Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos, 2015–16

Telcos are looking for systems that provide actionable insights on customers’ behaviour and activities, especially in real time, to deliver on key ambitions. This Ovum Decision Matrix will identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.

 

Report
Broadband is Everywhere… Leaving CSPs Nowhere?

Broadband is Everywhere… Leaving CSPs Nowhere?

Not long ago, communications service providers (CSPs) ruled The roost. But what about today? Find out in this nifty infographic!

Infographic
Driving Customer Loyalty Through Network Service Quality

Driving Customer Loyalty Through Network Service Quality

Prepared by Caroline Chappell, Principal Analyst, Cloud & NFV, at Heavy Reading.

Report
How Operators are Using Analytics to Transform Marketing

How Operators are Using Analytics to Transform Marketing

Increasingly, mobile network operators are deploying telecoms analytics solutions to profile and segment their customers in a bid to improve customer experience management (CEM) and drive new revenues.

Report
How User Behaviour Data Can Help CSPs Prosper in an OTT Era

How User Behaviour Data Can Help CSPs Prosper in an OTT Era

A Frost & Sullivan White Paper. Stratecast Analysis by Jeff Cotrupe.

Report
Stepping Up To The Challenge

Stepping Up To The Challenge

As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. Relevant to both Telco and E&U.

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